BBU Co-Founder and Professor of Digital Media and Pet Influencing
Dr. Sirius Trend, a distinguished co-founder of Bark & Brand University and professor in the Digital Media and Pet Influencing department, has been a pivotal figure in merging the worlds of digital communication and animal advocacy. With a Ph.D. in Digital Media Studies, his work and teaching continue to inspire innovation and ethical practices in digital media engagement.
Educational Background:
Dr. Trend’s educational journey culminated with a Ph.D. in Digital Media Studies from the prestigious Canine Digital Institute. His doctoral research focused on the ethical implications of digital content involving animals, setting the groundwork for his future initiatives in pet influencing.
Professional Experience:
Prior to establishing BBU, Dr. Trend had a dynamic career in digital marketing, specializing in strategies that emphasized ethical storytelling and impactful social media presence for pet brands. His professional path is marked by numerous successful campaigns that not only went viral but also promoted positive and responsible pet interactions online.
Contributions to BBU:
As a co-founder of BBU, Dr. Trend has been instrumental in crafting the vision and direction of the university. He developed the Digital Media and Pet Influencing program, incorporating his years of expertise to foster a curriculum that blends academic rigor with real-world application, emphasizing responsible and impactful digital storytelling.
Teaching Philosophy:
Dr. Trend is known for his engaging and thought-provoking teaching style. He believes in a hands-on approach that encourages students to explore new technologies and ethical practices in digital media, preparing them to become leaders in the field.
Current Projects:
Currently, Dr. Trend is leading a research team at BBU exploring the use of augmented reality in pet training and rehabilitation. He is also a frequent speaker at international conferences on digital ethics and animal rights.
Community Involvement:
Committed to societal change, Dr. Trend actively participates in outreach programs that educate the public on safe and respectful pet handling via digital platforms. He also collaborates with animal shelters to improve their digital outreach and adoption processes.
Dr. Sirius Trend’s visionary leadership continues to drive forward the mission of Bark & Brand University, making a profound impact on the field of digital media and pet influencing.